Sensical Brand Identity,
3D Modelling
Sensical is a perfume house that crafts scents that should and shouldn’t work. Unexpected accords, contradictory notes, compositions that unsettle before they turn heads. Inspired by the weird and wonderful worlds within Surrealism, each perfume is based off a painting.
In collaboration with:
Rachel Scott
Heesoo Lim
Gutsy Type Design
Gutsy is an organic, display typeface inspired by the wild and lively process of fermentation. The letterforms mimic the forms and movement of bacteria.
Pause Type Design
Pause is a modular, display typeface constructed from punctuation marks. This typeface was designed in response to the overlooked role of punctuation
in the written language.
‘Adult Shop’ Signage Type Design
This signage was made in response to my extended essay, The Aesthetics of Geylang. The sign’s visual language is rooted in the Peranakan architecture and tilework of Singapore's most infamous red-light district. By applying the culturally revered aesthetic to an adult shop, it legitimises sex work by embedding it within the visual language of heritage.
Photos by
Ross Finnie
Com Des WIP Show 2025 Brand Identity, Spatial Design
A bold, dynamic identity celebrating the resolved and unresolved work from 3 disciplines and 43 students.
Inspired by the Rorschach test, each shape captures how each student felt about their project as the show approached. Parts of the shapes were deconstructed to form the identity’s workmark.
In collaboration with:
Talia Mizrahi
Jacob Heaton
Will Pigeon Eat Bun? Zine
A volvelle wheel predicting whether a pigeon will eat a bun or not.
Talismans for Everyday Mishaps Publication
A publication containing handdrawn talismans that protect you from everyday mishaps.
Glasgow Women’s Library Brand Identity
A proposed rebrand of Glasgow Women’s Library, the only accredited museum dedicated to women's history and provides information relevant to women's culture and achievements. The identity is shaped from
Top Natalie Yong
I am a Singaporean designer currently based in Glasgow, working across digital and physical platforms with a keen interest in typography, editorial design and visual identities. My multidisciplinary approach to design balances research and craft to create thoughtful, compelling work.
I am open to collaborations and freelance work. Feel free to reach out if you'd like to learn more about my work.
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